In essence, he argues that success needs to be rethought using insights
from sociology, including an understanding of the limits of the ideal of
a meritocratic society (since there is always random chance involved in social mobility), a deeper awareness of how failure as a concept
involves particular beliefs and values (so that we can conclude that
Hamlet is not a "loser" even though he "lost"), and a sensitivity to the fact
that even when particular social and cultural distinctions appear to be irrelevant economic differences certainly are not (so that comparing oneself to Bill Gates rather than the Queen of England is just as absurd, even though the former wears "business casual").